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The Delusion is Real
Bud Light is planning a major marketing blitz after its sales got slammed by an ill-fated partnership with fame ho influencer Dylan Mulvaney, and the company is promising beer distributors there won’t be another screwup.
At a closed-door meeting this week in Washington, DC, Anheuser-Busch executives told US beer distributors they will “spend heavily on the brand after spending fell off a cliff last year,” Benjamin Steinman, editor of Beer Marketer’s Insights, told the press.
Bud execs said at the Monday meeting that the fresh marketing push will begin this week, Steinman said, as the beer giant scrambles to reverse the damage from the controversial Mulvaney campaign, which sent sales of Bud Light plunging 17% during the week ended April 15, at an est. $5B dollar loss.
Watch political commentator Ben Shapiro react to the former Bud Light spokesperson, tranny dude Dylan Mulvaney.
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